rasenberger media llc.
Cathy Rasenberger is President of Rasenberger Media LLC. (www.rasenbergermedia.com), a leading media industry consulting firm specializing in developing and launching independent television networks in the US. Since founding her firm 24 years ago, Rasenberger has advised 100+ media companies on all aspects of network development, including launch and distribution strategies, business and strategic partnership development, outsourced management services, contract negotiations, multi-platform sales and marketing strategies and provided outsourced management services. Since 1998, Rasenberger Media has successfully helped launch and distribute more than 30 networks, including AccuWeather, Newsmax, TD Ameritrade Network, RFDTV, Jewish Life Network, Outside TV, Al Jazeera, WNET's ALL ARTS, Outdoor Channel, TV One, MGM HD, WCSN/Universal Sports, TRIO, Newsworld and more. Rasenberger’s success ratio for developing and launching sustainable new networks and content offerings on MVPDs and streaming platforms has firmly established her as one of the leading consultants in the television industry. Prior to Rasenberger Media, Rasenberger was part of the launch team for The Food Network, where she served as SVP Affiliate Sales and Marketing. A 30+ year veteran of the television industry, Rasenberger also held senior management positions at TV Guide, ESPN, Cablevision Magazine and Warner Bros. She started her career at ABC News and is a 1978 graduate of Harvard College. Rasenberger has been named among Cablefax's "Most Powerful Women" and "Top 100 Heavy Hitters", and inducted into the Cable TV Pioneers Class of '19.