Full Name
Marty Lafferty
Job Title
Chief Content Officer
StreamSearch LIVE
"As Chief Content Officer (CCO) at StreamSearch LIVE (streamsearch.live), Marty Lafferty is a highly regarded senior-level creative leader. In this role, he is pioneering the transformation of user-generated live video content into a commercially viable television genre, monetized by traditional TV programmers as well as new over-the-top (OTT) streaming video entrants.

Marty also serves as Managing Partner of Lafferty Media Partners (LMP), which has provided award-winning digital video production and delivery services to more than two-hundred technology sector companies and federal government agencies. As founding CEO of DCIA, he grew and expanded the high-value digital content trade organization exponentially in a decade-and-a-half of service to its diverse international membership.

He also held senior management roles at new media start-ups including CEO of Zoom Culture and President of FutureVision, where he led creative brand development to deliver substantial financial growth. Finally, Marty was CEO of NBC’s Olympics joint venture with Cablevision, providing hands-on supervision of the first multi-channel coverage of the Summer Games, and Marketing VP of Microsoft’s MSNTV, driving the conversion of WebTV to Xbox."
Marty Lafferty