As Head of Digital & Business Development for Latino-owned Fuse Media, Patrick Courtney oversees strategy and operations of the company’s emerging media efforts and streaming division. In this role, he leads strategy for the company’s business development efforts, subscription service Fuse+, mobile & CTV app development, YouTube and social media growth, as well as its free ad-supported streaming television (FAST) brands – Fuse Beat, Fuse Backstage and Fuse Sweat. Under Courtney’s leadership, Fuse was one of the first cable brands to enter the FAST space in 2018 and has since secured its position as a leader in the category with three linear channels distributed across major platforms.
Courtney also oversees Fuse Media’s international efforts, including the launch of Fuse Beat on Samsung TV Plus UK and content licensing deals with rlaxx TV, MTN, LingoPie and Telkom SA. He has also been instrumental in expanding Fuse’s reach to new and emerging areas across the industry through the company’s business development efforts. Most recently, Fuse announced a partnership with Theta Labs, an environmentally friendly and 100% green blockchain, launching a sold-out series of NFTs to promote the premiere of its new show with Amara La Negra. The drop bridged physical and digital with some NFTs including a limited-edition custom design hoodie as a redeemable utility as well as a subscription to Fuse’s streaming service Fuse+, a first of its kind in the NFT space.
Prior to joining Fuse Media, Courtney served as SVP programming and marketing strategy for the digital media company Above Average (founded by Lorne Michaels' Broadway Video and backed by Turner and Conde Nast) where he had oversight of programming, audience development, distribution and marketing programs. Previously he served as VP of client services at Affinitive leading digital marketing campaigns for General Motors, Kia, Ubisoft, JetBlue and Random House. He also led Forbes’ audience development team and was responsible for the growth of its video network. Courtney began his career at Special Ops Media (acquired by DigitasLBi), managing online marketing and publicity for Universal Studios Home Entertainment.