Colin Petrie-Norris serves as chief executive officer of XUMO, the leading, free ad-supported TV (FAST) service. XUMO delivers a personal, valuable media experience through everyday touch points such as smart TVs, mobile devices, streaming box applications and free channels built into mainstream streaming devices. Colin has successfully pioneered partnerships with the world’s largest television manufacturers to spearhead initiatives that combine over-the-air (OTA) channels with over-the-top (OTT) channels delivering a premium lean-back viewing experience that puts both content and the viewer first—unlike traditional cable TV. XUMO currently offers a lineup full of over 200 free channels from some of the largest movie studios and partners such as PGA TOUR, ABC News, NBC Universal, A+E Networks, Jukin Media, Samuel Goldwyn, and BBC.