As Vice President of Data Solutions at Epsilon, Amanda Bates leads her team in the strategy, growth and monetization of Epsilon’s data assets as it relates to advanced TV advertising. She leads a team that helps their clients best utilize Epsilon’s unique transactional data assets for Addressable TV, Data Driven Linear and OTT/CTV for both targeting and measurement. Amanda plays an integral role in crafting Epsilon’s ATV strategy, working across Epsilon as well as Publicis Groupe. Her background in omnichannel marketing has helped her apply an intelligent utilization of data in the new and emerging advanced TV space.