Travis Scoles is Senior Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products. In addition, he also manages key efforts in currency and measurement innovation. Scoles also is actively involved in driving thought and product leadership throughout the advanced advertising space.
Scoles joined the company, formerly ViacomCBS, in February 2020. Prior to leading Advanced Advertising, Scoles led product (both strategy and development) and operations for Vantage.
Before Paramount, he worked in the consulting space on quantitative research, media analytics, and media optimization. Scoles lives in Darien, CT with his wife and two children.