The combination of COVID-19 and the recession it caused accelerated the shift to a more digital economy and pushed marketers to be more effective, efficient, targeted and accountable--all attributes promised by advanced advertising.
In the past year, the amount of automation has jumped, the inventory available programmatic has soared, budgets have shifted to addressable options including connected TV.
The Advanced Advertising Summit will spotlight the people who are making the changes happen and explain what your business needs to do to keep up.
Topics covered include
- Video targeting
- Supply chain issues, including brand safety
- Currency and measurement issues
- Addressable advertising
- Programmatic buying and selling