AGENDA
April 27-28

Create the Next Generation of Advertising Experiences 

Over the past year we have seen a shift to a more digital economy that has pushed marketers to be more effective, efficient, targeted and accountable--all attributes promised by advanced advertising. The amount of automation has jumped, the inventory available for programmatic has soared, budgets have shifted to addressable options including connected TV.

The Advanced Advertising Summit will spotlight the people who are making the changes happen and explain what your business needs to do to keep up.

Tuesday, April 27, 2021
12:00 PM - 12:30 PM (EDT)

Networking in Exhibit Hall

12:30 PM - 12:35 PM (EDT)

Welcoming Remarks

Bill Gannon Jon Lafayette Jon Lafayette
12:35 PM - 1:00 PM (EDT)

Keynote: John Nitti, Verizon

How Verizon Delivers the Future of Media By Adding 5G-Enabled Experiences and Content to Traditional TV Advertising

John Nitti, Chief Media Officer at Verizon, one of the industry’s biggest advertisers, discusses how Verizon enhances its media buys at huge events including the Super Bowl and the Macy’s Thanksgiving Day Parade by creating 5G-enabled experiences that spotlight the value of the company’s brand and products. Nitti, a former media buyer, explains how 5G works together with TV to deliver the future of media.

John Nitti
1:00 PM - 1:05 PM (EDT)

A Few Minutes with Chris Pizzurro

Christopher Pizzurro
1:15 PM - 1:50 PM (EDT)

Panel: Making a Better, Safer Data-Driven TV Ecosystem

With more money and data being managed on automated systems, how can the TV industry maintain brand safety and avoid fraud while achieving better targeting, measurement, attribution and privacy protection. 

Ben Hovaness Jason Manningham Ellie Windle Justin Adler Swanberg
2:00 PM - 2:30 PM (EDT)

Panel: New Currencies For A New Multi-Platform Media Market

Media companies are looking for better metrics to monetize content and ad inventory. Marketer want to know what they’re buying, who is watching and what impact its having. What are measurement and analytics companies doing to keep up with a rapidly changing industry.

Amanda Bates Kimberly Gilberti Dave Marquard
2:40 PM - 3:00 PM (EDT)

Panel: Come Together: Unifying TV and Programmatic to Grow Your Business

The first step in recovery is admitting you have a problem. Measurement across TV, CTV, desktop, and mobile, and that starts with the ability to measure across all your advertising to know its true reach and impact. A converged measurement approach brings teams together and informs more unified activation through reach analysis, frequency management, and conversion insights.

Learn from real examples from H&L Partners and their clients like Toyota who measure in-flight to make optimizations; as well as, learn about innovations that will revolutionize your planning process.

Jeremy Cobb Tim Schatz Tim Spengler
3:10 PM - 3:35 PM (EDT)

Keynote: Matt Sweeney, Chief Investment Officer, GroupM

A top ad buyer at one of the world’s largest agencies talk about ensuring that clients get the impressions they’re guaranteed in a changing media environment. Sweeney will address what needs to happen to speed the shift of budgets from linear to more targetable video formats, the growth of CTV and the spread of automation.

Matthew Sweeney
3:35 PM - 3:40 PM (EDT)

Closing Remarks

Jon Lafayette Jon Lafayette
3:40 PM - 4:00 PM (EDT)

Networking in Exhibit Hall

Wednesday, April 28, 2021
12:00 PM - 12:30 PM (EDT)

Networking in Exhibit Hall

12:30 PM - 12:35 PM (EDT)

Welcoming Remarks

Bill Gannon Jon Lafayette Jon Lafayette
12:35 PM - 1:05 PM (EDT)

Keynote: Marianne Gambelli, Fox

How Fox is Innovating to Help Advertisers as TV Gives Viewers More Commercial-Free Options

Marianne Gambelli, President, Fox Advertising Sales, explains how the company’s portfolio and approach to selling entertainment has changed since the addition of streaming platform Tubi. In the media world, Fox is unique with a portfolio that is fully ad supported and it has been innovating in order to help clients as their planning and buying needs evolve in a multi-platform, multi screen world.

Marianne Gambelli
1:15 PM - 1:50 PM (EDT)

Panel: How Local Media Profits from Advanced Advertising

Station groups and MVPDs are finding new ways to target their linear advertising and offer advertisers complimentary digital inventory in order to drive sales for both national and local advertisers. Top executives will share best practices for attracting incremental revenues and more effective campaigns.

Daniel Church Josh Hare Alan Young
2:00 PM - 2:30 PM (EDT)

Panel: Addressing Addressable Advertising

With expanding scale across providers and platforms, additional data sources and emerging identity solutions for a post-cookie environment, addressable advertising is in the spotlight. This panel will look at the technology that’s available, what clients are seeking and what targeted campaigns can deliver.

Zach Chapman Travis Scoles Matt Van Houten Aden Zaman
2:40 PM - 3:05 PM (EDT)

Keynote: Paige Bilins, Magnite

Preparing for a Programmatic Future

Premium CTV/OTT inventory is primarily traded like TV, with guarantees, fixed price, and direct negotiations. Today, direct generally takes priority over programmatic, but as consumers migrate away from traditional linear distribution and growth in digital supply continues to accelerate, it’s time to prepare for a world where one day most CTV/OTT inventory will be made available through programmatic channels. In this session, Paige Bilins, Magnite VP, Video Product at Magnite, will lay out the ways that publishers and buyers are preparing for this future.

Paige Bilins
3:05 PM - 3:10 PM (EDT)

Closing Remarks

Jon Lafayette Jon Lafayette
3:10 PM - 4:00 PM (EDT)

Networking in Exhibit Hall