Networking in Exhibit Hall

Welcoming Remarks

Opening Keynote Presentation

Opening Keynote Conversation

OTT vs. CTV: The Battle for TV’s New Operating System

As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to control the gateway between content, advertising and the viewer is becoming intense; we discuss what’s ahead in the world of pucks, sticks and especially smart TVs themselves.

Keynote Conversation

57 (Thousand) Channels & Nothing On?

With a blizzard of streaming content choices available to even the most basic of American media households, consumers risk being overwhelmed by even the simplest of viewing decisions; we discuss how programmers and consumers can each benefit by coming improvements in content guidance, navigation, recommendation, and search.

Mobile Data & ID Resolution in a CTV World

OTT/CTV as a data-driven platform provides brands and their agency partners more precision in audience targeting. Mobile data helps identify these unique audiences and allows marketers to connect with more receptive consumers across streaming platforms. With constant industry updates around data usage, how will new solutions around ID resolution maintain consumer privacy without compromising scale?

Skinny Bundles & the Legacy of "Linear"

Despite repeated proclamations to the contrary, the “death” of the linear television channel appears premature in the streaming age; the surprising durability of classic channel grids, familiar programmer brands and even a new breed of linear FAST/streaming TV-like channels poses a bevy of opportunities and challenges, which we’ll discuss.

Closing Remarks

Networking in Exhibit Hall

Networking in Exhibit Hall

Welcoming Remarks

Opening Keynote Presentation: Streaming Demystified: Slowing Down The Rocket Launch

Using new and expanded Nielsen technology, an examination into the who, what, where, and how of streaming from the consumer perspective.

Opening Keynote Conversation

Streaming TVs "Mid-Majors"

While industry pundits obsess over a supposed zero-sum game of streaming TV dominance between leviathans like Netflix, Disney+ and HBOMax, we explore a myriad of other premium and specialty content services angling for consumer attention and subscription share-of-wallet.

Keynote Conversation

Broadcast TV in the Age of Streaming

Traditional broadcast television sits precariously between heritage linear OTA & MVPD distribution models and a burgeoning streaming TV ecosystem; we discuss how networks, affiliated stations & groups, and consumer-driven tech intermediaries are helping modernize “broadcast” for the realities of modern-day streaming.

Who, What, When & How: Streaming TV Audience Measurement & Analytics

The “mainstreaming” of streaming television threatens to upend a fragile ecosystem of audience measurement, already challenged by traditional paradigm changes like cord-cutting, DVR recording and device-based viewing; how can programmers, advertisers and streaming TV operating systems accurately judge “success” in the years ahead?

Closing Remarks

Networking in Exhibit Hall